In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Justin Beddow, one of the most experienced ads specialists you will ever come across.

Justin has managed advertising campaigns for everyone from small businesses through to massive multinational companies and even government campaigns. Across Google Ads, Facebook and Meta Ads, LinkedIn Ads and YouTube, he has spent more money on ads than most people could imagine in a lifetime.

But this conversation is not about hype or “marketing hacks.”

It is a practical breakdown of how NDIS providers and allied health businesses can actually use ads properly without burning money.

Michael and Justin unpack why the old “word of mouth only” mindset is becoming dangerous in the current NDIS climate, especially as competition increases and referrals tighten. They explain the difference between Google Ads and Meta Ads, when each platform works best, and why most businesses waste huge amounts of money simply by sending people to the wrong landing pages.

They also talk about:

• Why Google Ads work differently from Facebook and Meta Ads
• The mistake most providers make with their homepage
• How retargeting works and why it matters
• Why fast websites lower your ad costs
• What A/B testing actually means
• How to know if your ads are profitable
• Why “set and forget” advertising wastes money
• And how providers can test ads themselves before scaling

There is also a really interesting discussion around how quickly businesses can grow now compared to ten years ago. Michael shares stories of businesses growing fourfold in just a few months using the right ad strategy and landing pages.

One of the biggest takeaways from this episode is that ads are not magic. They are data. If you know your numbers, your margins and your audience, ads become one of the fastest ways to scale a business.

And if you do not understand how the platforms work properly, you can burn thousands very quickly.

If you are an NDIS provider, allied health business owner, or someone trying to work out how to consistently generate leads without relying only on referrals, this episode is packed with practical insight.

Connect with Justin:
🔗 LinkedIn: Justin Beddow

If you are serious about growing your business and want a realistic conversation about ads, marketing and scaling properly, this episode is worth your time.

#NDIS #GoogleAds #MetaAds #NDISProviders #AlliedHealthMarketing #BusinessGrowth