『How To Grow A Startup』のカバーアート

How To Grow A Startup

How To Grow A Startup

著者： Tyler Harman
無料で聴く

このコンテンツについて

 For startup founders who want to build their business and increase their sales. 4+ hours of excerpts from a marketing seminar for startup founders and owner/operators. We take a broad look at marketing, strategy, positioning, advertising, psychology, and sales strategies from the perspective of Founders, not marketers.Tyler Harman マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • 7. How To Advertise

    7. How To Advertise
    2023/04/28

    We're going to cover the basics of ad buying, meter and phonemes, psychology, rhetoric and literary devices, reach and frequency, building trust and recognition, how to A/B test, and we'll even discuss marketing algorithms.
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    48 分
  • 6. Sales Strategies

    6. Sales Strategies
    2023/04/28

    How do you face off against competitors? How do you set your prices? We'll talk about concepts like "Opting In vs. Opting Out", "Grease vs. Gravity", and the 6 Ways to Increase Sales.
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    33 分
  • 5. Psychology & Behavioral Economics

    5. Psychology & Behavioral Economics
    2023/04/28

    In order to get new customers, you have to understand different personalities, how they think, their fears, their motivations, placebos, how status roles come into play, as well as a concept called "behavioral economics" that can help you position your company perfectly in the market.
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    31 分

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