『How To Be A Handmade Boss』のカバーアート

How To Be A Handmade Boss

How To Be A Handmade Boss

著者: Steph Cole-Lewis
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Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2025 How To Be A Handmade Boss
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #83 - Here's why your Etsy shop is stuck.
    2025/10/08

    Are you working harder than ever, but your sales graph just… won’t budge? 😩
    You’re not lazy. You’re not failing.
    You might just be stuck in what I call the Plateau of Busywork and it happens to almost every handmade seller at some point.

    In this episode, I’ll walk you through how to:
    ⚠ Spot the 3 most common plateau signs
    📉 Understand why your to-do list isn’t growing your business
    🧠 Make small, strategic shifts that lead to actual progress
    ✨ AND stop wasting time on things that feel productive, but don’t move the needle

    We’ll cover:
    1️⃣ Why “doing more” isn’t the answer
    2️⃣ How to focus your energy on what actually converts
    3️⃣ The real reason your shop’s stuck and how to get unstuck fast

    You’ll hear real-life examples from sellers who were posting daily, making products constantly, or jumping platforms… but still not growing and what changed it all.

    💥 Whether you’re in full-on burnout or just feeling stagnant, this episode will give you clarity and confidence on what to fix next.

    Plus: I’ll give you a simple homework task to separate busywork from growth work (so you can stop doing the stuff that’s draining your energy).

    Insta CTA

    🚨 Free Challenge Alert! 🚨

    ✨ Want more sales from your handmade shop? ✨


    Want to boost your Etsy/shop sales?

    Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek


    Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).


    Across 4 powerful classes you’ll learn how to:

    ✅ Spot and create products your customers actually want

    ✅ Optimise your listings so they get seen in search

    ✅ Multiply your listings without burning out

    ✅ Market your shop simply (so you can spend more time making, not stressing)


    It’s fun, practical, and could be the turning point for your business.

    🎟 Sign up free here → handmadebosses.com/listathonweek


    Love,
    Steph & Team HB xox 💛

    続きを読む 一部表示
    22 分
  • #82 - Etsy’s 2025 Updates Explained: What Handmade Sellers Need to Know
    2025/10/01

    Etsy just dropped a whole bunch of updates for 2025 and if you’re feeling a bit lost in the jargon, don’t panic. I’ve got you. 💛

    In this episode, I’m breaking it all down plain and simple:
    → What’s actually changed
    → What you need to know as a handmade seller
    → And which updates will genuinely help you save time, reduce stress, and grow your shop this holiday season 🎄

    From AI listing tools and post-purchase automation to real-time keyword insights and a totally redesigned dashboard, this is the update episode that helps you take action - without the overwhelm.

    We’ll chat through:
    ✔️ The 3 big themes of Etsy’s 2025 updates
    ✔️ Time-saving features you might be missing
    ✔️ Smart ways to boost visibility and connect with more buyers
    ✔️ Why your Shop Manager is now way more than a to-do list
    ✔️ How to turn Etsy’s tools into actual growth this quarter

    If you want to finish this year strong, without burning out, this episode is your guide.

    Insta CTA

    🚨 Free Challenge Alert! 🚨

    ✨ Want more sales from your handmade shop? ✨


    Want to boost your Etsy/shop sales?

    Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek


    Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).


    Across 4 powerful classes you’ll learn how to:

    ✅ Spot and create products your customers actually want

    ✅ Optimise your listings so they get seen in search

    ✅ Multiply your listings without burning out

    ✅ Market your shop simply (so you can spend more time making, not stressing)


    It’s fun, practical, and could be the turning point for your business.

    🎟 Sign up free here → handmadebosses.com/listathonweek


    Love,
    Steph & Team HB xox 💛

    続きを読む 一部表示
    20 分
  • #81 - Why Your Etsy Listings Aren’t Selling (and What’s Really Going On)
    2025/09/24

    You’ve poured time into your products, uploaded them to Etsy, and maybe you’re even getting some traffic and a few favourites… but sales? Crickets. 😬

    In today’s episode, we’re unpacking the real reason why your Etsy listings aren’t converting and no, it’s not just the algorithm.

    I’m breaking down the 3 essential layers of a high-converting listing:
    1. Getting found in search (hello, buyer keywords!)
    2. Getting clicked (your thumbnail matters more than you think)
    3. Getting purchased (because a nice listing isn’t enough)

    This is a must-listen if you’ve ever said:
    • “My views are up but no one’s buying”
    • “I don’t know what else to try”
    • “I think I’ve hit a plateau…”

    💡 You’ll leave with clear examples, real-life success stories, and quick wins you can action today - even if you’re a total beginner.

    🎯 Plus: I’ll share a juicy comparison between two sellers - one stuck in the Etsy spiral, and one who made 3 small changes and tripled her conversion rate.

    📌 Homework included (yep, we’re doing this properly):
    Choose one listing and optimise it using what you learn today.

    Whether you’re new or just feeling stuck, this episode will help you spot what’s actually going wrong and fix it.

    Insta CTA

    🚨 Free Challenge Alert! 🚨

    ✨ Want more sales from your handmade shop? ✨


    Want to boost your Etsy/shop sales?

    Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek


    Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).


    Across 4 powerful classes you’ll learn how to:

    ✅ Spot and create products your customers actually want

    ✅ Optimise your listings so they get seen in search

    ✅ Multiply your listings without burning out

    ✅ Market your shop simply (so you can spend more time making, not stressing)


    It’s fun, practical, and could be the turning point for your business.

    🎟 Sign up free here → handmadebosses.com/listathonweek


    Love,
    Steph & Team HB xox 💛

    続きを読む 一部表示
    21 分
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