『How To Be A Handmade Boss』のカバーアート

How To Be A Handmade Boss

How To Be A Handmade Boss

著者: Steph Cole-Lewis
無料で聴く

概要

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2026 How To Be A Handmade Boss
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • #101 - Etsy Views But No Sales? Fix Your Listings So They Actually Convert (2026)
    2026/02/11

    Getting Etsy views but no sales can feel maddening.

    Because if people are clicking… why aren’t they buying?

    In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without:

    - more traffic
    - more posting
    - or weeks of faffing with SEO

    If your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem.

    We’ll cover:
    - Why clicks ≠ sales (and what buyers actually need to feel safe buying)
    - The photo mistakes that quietly kill conversions
    - How to write descriptions that reduce doubt instead of waffling
    - What your pricing is really saying to buyers
    - The boring-but-profitable fixes that turn views into orders

    This is about conversion, not hustle.
    Clarity, not more noise.

    I’m Steph. I’ve been selling on Etsy since 2016 and coaching handmade business owners for years, and this is one of the biggest patterns I see again and again.

    🎯 Want a step-by-step checklist to fix your listings properly?
    The Product Listing Makeover Kit walks you through exactly what to change (and what to leave alone):
    👉 https://www.handmadebosses.com/offers/5dvmAqnD

    👍 Like, subscribe, and listen to the next episode on what to fix when people favourite your listings but still don’t buy.

    Insta CTA

    If social media currently feels like another unpaid job… listen up.

    The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

    So you can stay visible without spending every spare minute thinking about what to post.

    This isn’t about posting more.

    It’s about posting smarter.

    If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms


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    18 分
  • #100 - How Top 0.1% Etsy Sellers Got There And Why You're Falling Behind
    2026/02/04

    Ever look at another Etsy shop and think

    “How are they doing that… when I’m working just as hard?”

    Same platform.

    Same niche.

    Same handmade chaos.

    Yet some Etsy sellers quietly scale while others feel permanently behind.

    In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.

    Spoiler:

    It’s not luck.

    It’s not talent.

    And it’s not the Etsy algorithm hating you personally.

    We’ll talk about:

    • The habits top Etsy sellers repeat (that no one puts in Reels)


    • Why “overnight success” is a myth that keeps sellers stuck


    • The difference between running a shop and running a business


    • Why pricing, listings, and systems matter more than motivation


    • How to stop guessing and start making calm, confident decisions


    If your Etsy shop feels busy but not productive, this video will probably hit a nerve.

    I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.

    🎯 Want help fixing listings without rewriting everything at midnight?

    The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):

    👉 Click here

    👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.


    Insta CTA

    If social media currently feels like another unpaid job… listen up.

    The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

    So you can stay visible without spending every spare minute thinking about what to post.

    This isn’t about posting more.

    It’s about posting smarter.

    If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms


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    23 分
  • #99 - How to Start Selling on Etsy in 5 Simple Steps (Etsy Shop for Beginners Step by Step Walk Through)
    2026/01/28

    Want to start selling on Etsy but feel completely overwhelmed by SEO, fees, rules, and everyone shouting different advice at you?

    In this video, I’m walking you through how to start selling on Etsy in 5 simple steps, without melting your brain, overthinking your shop, or feeling like you need a business degree to get started.

    This is a calm, beginner-friendly Etsy setup guide for 2026 and beyond, especially if you’re:

    • Brand new to Etsy

    • Stuck in research mode and not actually opening your shop

    • Confused about what you’re allowed to sell

    • Worried about SEO, pricing, or “doing it wrong”

    We’ll cover:

    • What you can (and can’t) sell on Etsy

    • How to set up the business basics without a massive faff

    • Opening your Etsy shop without obsessing over perfection

    • Creating products that actually have a chance of selling

    • Writing listings and starting marketing so people can find you

    By the end, you’ll know exactly what to do next, instead of spinning in circles on Pinterest and Facebook groups.

    I’m Steph. I’ve been a full-time handmade business owner since 2016, and I now coach makers through Etsy, marketing, and turning side hustles into proper income.

    ☕ Grab a cuppa, hit play, and let’s get your Etsy shop open.

    🔗 Need help keeping up with social media once your shop is live?

    My Social Media Sidekick membership gives you plug-and-post captions, Canva templates, hooks, hashtags, and a full content calendar built for handmade sellers:

    👉 Join the SMS today

    👍 Like, subscribe, and check the next podcast once your shop is open and ready to grow.


    Insta CTA

    If social media currently feels like another unpaid job… listen up.

    The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.

    So you can stay visible without spending every spare minute thinking about what to post.

    This isn’t about posting more.

    It’s about posting smarter.

    If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/sms


    続きを読む 一部表示
    26 分
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