✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Viv Conway built a multi-million dollar s*x toy brand helping women unlock bedroom confidence. Started with activewear at university in 2014, grew Instagram organically, turned that into a social media agency, then launched Girls Get Off. Bank denied her an account - she crossed out "confidential" on the denial letter, sent it to journalists, got five news articles and the BNZ CEO personally messaging her. Now that's PR strategy. On today's episode we discussed: • The "you're not special" mindset shift - why she stopped comparing herself to others who seemed to have it easier • Turning setbacks into attention - how bank rejections and business challenges became organic marketing opportunities • Building community in a taboo space - why relatability and validation matter more than competing on price • E-commerce framework: awareness → web traffic → conversion, leveraging other people's traffic (ads, influencers, partnerships) • Zig when others zag - copying successful brands keeps you invisible If you're building an e-commerce brand and want to understand community, differentiation, and turning chaos into opportunity - this shows how. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Viv on: https://www.instagram.com/vivconway_/

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