JC Stevenson is a real estate investor, wholesaler, and entrepreneur who has built a highly profitable wholesaling business. JC has completed hundreds of transactions together with his partner Mike Anthony, generated six-figure assignment fees, and developed a unique direct-to-agent acquisition model that consistently produces deals while keeping marketing costs remarkably low.

In today’s episode, JC joins me to break down how he transitioned to a business powered almost entirely by realtor relationships. He explains direct-to-agent wholesaling, how to build strong relationships with agents, and how to generate opportunities through those relationships.

We dive into the system JC’s team uses to source deals, how they build credibility with realtors, and how they create a steady pipeline of investment opportunities. He explains how his company approaches underwriting, why they intentionally make deeper offers than most wholesalers, and how they navigate Florida’s changing market conditions.

We also talk about deal analysis, contract structures, assignment strategies, buyer relationships, and the importance of maintaining a strong reputation in the real estate business. JC shares a real deal example, explains his renegotiation process, discusses why wholesale deals fail, and reveals how he salvaged deals that nearly fell apart.

Our conversation also covers scaling a lean operation, generating a 28x return on ad spend, building qualified buyer lists, and why JC ultimately shut down all direct-to-seller marketing to focus on a single acquisition channel.

Join us today as we dive into direct-to-agent wholesaling, realtor relationships, deal sourcing, underwriting, buyer psychology, scaling a real estate business, maximizing assignment fees, and much more.

JC Stevenson’s Social Media:

https://www.instagram.com/jerekcole/

https://www.linkedin.com/in/jc-stevenson-4b0a7a207/

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