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In this episode of The Therapy Show, I sit down with nurse practitioner and entrepreneur Justin Allan Montgomery, founder of ProCourseStart, to talk about something so many of you ask me about - how to create and grow a continuing education business.

Justin shares his journey from working in urgent care and emergency settings to building a multi–seven-figure CE company that allowed him to retire from clinical practice at 39. We talk openly about burnout, the "time-for-money trap," and why so many therapists are looking for new ways to expand their impact and income without leaving the profession they love.

We dive into what actually makes a CE business successful. Justin breaks down the three types of CE models, explains why your value proposition is everything, and shares why building an audience is more important than just posting your course in a few Facebook groups and hoping for sales. We also talk about niching down, creating transformational (not just informational) courses, and how to position your expertise so it truly stands out.

If you've ever thought about turning your clinical experience into a course, or scaling the CE offerings you already have, this episode will give you a bigger vision for what's possible.

Justin has generously offered my listeners 25% off his ProCourse Start program. Just use the code LISA at checkout to receive your discount.

👉Try Berries for free here

💸Plus get $50 off your first month with code: THERAPYSHOW50

🤖 Free CE ChatGPT Tool: CE Course Builder for Mental Health Clinicians
If you're curious about teaching or continuing education but aren't ready to commit to creating a full course, this free tool is designed to help you explore ideas, clarify learning objectives, and think like an educator, without pressure or obligation.

👉Access the free CE Course Builder here.

Need CE contact hours? Explore my NBCC-Approved Podcourses & CE Courses

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Solution-Focused Therapy Guide 72 questions + prompts to help adult clients clarify goals and move forward using SFT.

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The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions.