『How The Guest Was Won!』のカバーアート

How The Guest Was Won!

How The Guest Was Won!

著者： Andy Meddick
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To thrive as an Operator in the Wild West of today’s vacation rental industry, you must get focused and clear on your brand and revenue strategy. In this podcast, through stories from our businesses, and our experience as Guests, we’ll explore the concepts, challenges, and common obstacles encountered while building vacation rental hospitality brands, regardless of scale. Vacation home pioneers, bring your voices, your stories, and join me on the trails as together we tell the true story of How The Guest Was Won! For more information visit https://www.stayattention.com

Andy Meddick 2023 マーケティング マーケティング・セールス 旅行記・解説 社会科学 経済学
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  • May I Be Direct? Without a Branded Book Direct Website, Your Marketing Kinda Sucks!

    May I Be Direct? Without a Branded Book Direct Website, Your Marketing Kinda Sucks!
    2023/09/18

    We’re talking today about bringing all our first season topics together in the need and basic design of your Book Direct strategy and Book Direct website.
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    35 分
  • Revenue By Design. Oh, Am I Boring You?

    Revenue By Design. Oh, Am I Boring You?
    2023/09/10
    Revenue Management, or more accurately, Revenue Strategy, of which Revenue Management is a part, covers all aspects of your vacation rental business. Of course, the opposite is true. Revenue is as much about where and why you say no. Brand Strategy is Revenue Strategy is Brand Strategy. One and the same. Everyone buys into that, or the business cannot deliver on its brand promise and the customer experience – Property Owners/Investors and Guests, the customer reality, will not match the brand promise. Then having done it once successfully, the business must consistently execute. Every time.
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    37 分
  • Know Your Client Avatar While Rolling Your Eyes!

    Know Your Client Avatar While Rolling Your Eyes!
    2023/09/03

    Who’s your ideal client? Don’t risk trying to be all things to all people. Focusing on who you want to serve and how is that reflected in your business strategy? What to do when client needs conflict with each other? The topic of today’s episode has us figuring out who we want to work with and why? How is this reflected in your brand identity and strategy? Don’t overlook revenue. Strategizing on the type of clients you want to reach is a big part of the revenue you’ll be able to deliver.
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    41 分
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