In this episode of Influence At Scale, we sat down with one of our clients, TP-Link, to review how the brand evolved its influencer program from an awareness-first, high-volume strategy to a performance engine powered by curated creators, strategic paid amplification, and a clear measurement framework. Along the way, we share what earns leadership buy-in and what makes an agency x brand partnership actually work.

Key takeaways:

• Moving from a high-volume to a curated, brand-aligned creator strategy
• Building long-term brand ambassadors across niches
• Expanding beyond tech into lifestyle and home DIY
• Matching creator narratives to distinct product needs
• Adding paid amplification to extend reach and prove ROI
• Redefining performance beyond last click
• Turning audience insights into future briefs
• Securing leadership support with clear results
• What to seek in a fast, transparent agency partner
• Common tracking pitfalls and how to avoid them

Trevant (formerly AdParlor) is the performance-native influencer agency built to solve the chaos of enterprise scale. Moving beyond isolated viral moments, Trevant provides the operational infrastructure to manage always-on creator ecosystems by combining "Creator Soul" with "Performance Architecture".

With a foundation of 17 years in paid media and over $650M in managed spend, they bridge the gap between authentic storytelling and attributable ROI, offering brands a unified system for safety governance, omnichannel amplification, and measurable business growth.

Learn more at: https://trevant.com/influenceatscale