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Getting listed is exciting. Staying listed is the hard bit.

In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Ja and Jag, founders of Superfoodio, about what really drives rate of sale once you’re on shelf.

They share practical, founder-level tactics on:

• why availability is the first battle (and how brands get caught out)
• early retail mistakes you only learn the hard way (including a barcode issue that nearly got them pulled)
• what they do first in a new retailer to drive volume
• activations that actually shift units (not just look good online)
• building store colleagues into brand champions when you can’t be everywhere
• how packaging becomes your salesperson when you’re not in store
• why improving 1% at a time through data and feedback loops keeps momentum going

If you’re a challenger brand trying to win once you’re in retail, this is gold.

Link:
www.makinmighty.com

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And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.

Thanks for listening. See you next time

makinmighty@gmail.com