How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)
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How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)
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This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting as a business strategy, measuring what actually matters, choosing marketing channels intentionally, and why trust compounds faster than dashboards.
Timestamps
00:00 Why podcast partnerships created six-figure pipelines
03:31 Why podcasting worked faster than traditional lead generation
04:10 Is launching a podcast easier today than 10 years ago?
08:46 How Share Your Genius measures marketing success
10:05 The question every marketer should ask before tracking another KPI
13:29 A partnership experiment that paid off (and where it went too far)
16:22 Defining qualified leads and knowing your ideal customer
21:37 How founders can accidentally hold back their own marketing
24:15 Letting data guide decisions without overreacting
Connect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowney
Learn more about Share Your Genius: http://www.shareyourgenius.com
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com