How Sears & Duncan Yeardley Built a High-Performance Culture — And Rewrote the Rules on Fees
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How Sears & Duncan Yeardley Built a High-Performance Culture — And Rewrote the Rules on Fees
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概要
In this episode of Estate Agency Leaders, Ian sits down with Oliver Hewitt, Sales Director of Sears and Duncan Yeardley — two powerhouse Berkshire agencies operating under a unique dual-brand model.
Oliver shares how their team has combined elite training, relentless culture-building, and creative incentive structures to deliver standout results — including what could become a record-breaking £40,000 month of flexible fees from a single valuer.
We dig into:
Why they kept two rival brands running side-by-side after acquisition
How mindset and bravery underpin their premium-fee strategy
The exact training and behaviours that drive 1.75–2% fees consistently
Their journey implementing flexible fees and scaling from £0 to six-figure months
Why inexperienced valuers often outperform seasoned ones when adopting new models
How incentives, data-driven coaching, and cultural clarity transform performance
This conversation is packed with practical takeaways for any estate agency leader wanting to lift fees, improve culture, accelerate training, and adopt flexible fees with confidence.