『How Sales Reps Can Stop Losing Deals to Competitors They Never See』のカバーアート

How Sales Reps Can Stop Losing Deals to Competitors They Never See

How Sales Reps Can Stop Losing Deals to Competitors They Never See

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Lucas and Luna dig into a specific problem that costs sales teams millions every quarter: the competitor that never appears in your CRM. Using a concrete case from a mid-market SaaS company, they break down how one rep lost a seven-figure deal to a vendor she never even mentioned in her notes — and what the post-mortem revealed about blind spots in competitive intelligence. Lucas shares a two-step excavation method called the 'shadow competitor audit' that sales leaders can run in an afternoon using closed-lost data, deal registry errors, and buyer debriefs. Luna pushes back on whether it's worth the time for smaller teams, and they land on a practical rule of thumb: if more than 20 percent of your closed-lost deals list 'no decision' or 'other,' you're hiding a shadow competitor. No fluff, no generic advice — just one actionable diagnosis for quota carriers and managers alike. #ShadowCompetitor #SalesStrategy #CompetitiveIntelligence #DealLoss #SaaS #SalesReps #SalesLeadership #CRM #PipelineManagement #Business #FexingoBusiness #BusinessPodcast #SalesTips #RevenueGrowth #WinLossAnalysis #SalesProcess #SalesEnablement #QuotaCarriers Keep every episode free: buymeacoffee.com/fexingo
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