How Retail Brands Win with Modern Technology, AI, and CX
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概要
Retail brands are feeling the heat, trying to modernize at light speed without losing the human touch that actually builds loyalty.
On this episode of Beyond the Cart, we’re sitting down with Ginnette Baker. Ginnette has spent over twenty years in the trenches of fast-growing tech companies, leading global teams through the messy, exciting work of scaling customer success. She’s an expert at moving brands away from "putting out fires" and toward proactive, data-driven engagement that creates real value.
We’re diving into:
1. Retail Tech Trends Shaping Modern Commerce
2. Implementing Retail Technology to Drive Growth
3. Blending AI and Emotional Intelligence for CX
We talk about how to adopt new tools in a way that actually makes life easier for your customers, using data to strengthen trust rather than just filling a database.
If you’re a leader or strategist trying to navigate the tech maze without sacrificing the customer experience, Ginnette’s grounded perspective is exactly what you need.