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How Referrals Can Grow a Business – Braith Bamkin

How Referrals Can Grow a Business – Braith Bamkin

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 In business everyone wants to make more sales or money! Many believe sales is difficult. That you need to do your ABC’s (always be closing) and looking for new customers. But there is a much more productive way to generate opportunities to sell and grow your business. In today’s show my guest Braith Bamkin shares how referrals can grow a business. But before we start, here’s a bit about Braith… Braith has several degrees, including Psychology and Marketing and has worked for organisations such as Nokia and Telstra. These days Braith is a speaker, trainer AND the Executive Director of 2 successful BNI regions in Australia. BNI which stands for Business Networking International, is an American franchised networking organization with over 270,000 members across 74 countries around the world. Like his BNI groups, Braith is passionate about helping businesses grow through referrals. In this episode, Braith and I discuss what a referral is, how to give and receive them and how, with the right strategy, it can grow a business. To find out more about Braith, visit www.braithbamkin.com To find out more about BNI (Business Networking International) or find a BNI in your area of the world, visit www.bni.com https://youtu.be/vAoja-L-WhA Transcription Donna Hanson: Experts insight episode we speak with Braith Bamkin. Braith has several degrees, including psychology and marketing and it’s worked for organizations such as Nokia and Telstra, but these days. Bryce is the executive director of two successful BNI for the uninitiated that stands for business networking international regions and he’s passionate about helping businesses grow through referrals. Hi, Braith. Welcome. How are you today. Braith Bamkin: I am fantastic Donna, thank you very much for inviting me on to said this with you and your viewers. Donna Hanson: Awesome. So, let’s just get stuck striding what my first question shifting from corporate to BNI and having BNI on many regions why the move? Braith Bamkin: Do you mind if I take you back in time back to the 80s and I was around I’m not sure you were around my very first real job was working in commercial textiles and I remember in the very first week of working in that company, the woman that had started this business. Now we’re driving across the Sydney Harbour Bridge as you do. And I was looking up at the good as and she said to me, Braith, if you’re going to be successful in this business, you need to know how to network. So, this is the 80s is I was young, I knew everything. Of course, I knew nothing, and I had no idea what that word meant so we went into town. We did our business and on the way, back. I was looking at the girl as again on the Harbour Bridge. And I said, Judy. I have no idea what networking is can you explain what you mean by that. And over the next two years, she taught me what networking was and how you could build your business and how you can become successful through networking and it was a lesson that I took with me. Well, the rest of my time in that business. And as I moved through corporate and one thing led to another and my very last job, I was working in the mattress business. I was a national sales and marketing manager. We had franchisees and I think you’ve got a network, you’ve got a network. And one of them said to me, where are you doing it. And I went, you know, I’ve given up something I know works well. In fact, I had actually started a networking group here in Melbourne about 20 years ago so nothing. Nothing to do with being I was a not for profit. And it’s still going. And you know, I went back into it and somebody invited me to obey and I’m at and the rest, as they say, is history. Donna Hanson: Wow, you know, sometimes you dip your toe into the water on something and then you decide that. That’s for you. Braith Bamkin: Yeah. Well, I mean, my father said to me when I was probably in my 30s. My father is a chemical engineer. He’s very… This plus this equals that he’s the guy that I opened the box and read the instructions and then landed on the guy that reps, the box open shots they caught in the puck and like I have this work. So, we’re very different, but my dad said to me. The reason that you’re so successful is that you really understand how to engage with people and he said as a kid. When we had family functions and events. You are always going around making sure people had drinks, people would take for each other. Making sure that are connected. You are always very concerned the people were comfortable with each other side, you’ve always been a networker so I went, Wow, that’s cool. So even as a kid, he recognized that Donna Hanson: Oh, wow. Hey, the consummate into host. It sounds like you know, before we get on to referrals. There’s one other thing that I want to ask what do you, what do you think has been the major reason why the BNI on business networking international concept has been ...
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