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A tire shop can sell rubber all day and still lose the customer the moment service feels cold, slow, or unsafe. We bring on Jason Shuey from RNR Tire Express to explain how a fast-growing rent-to-own automotive franchise builds loyalty with training, systems, and real customer care that feels personal the second you walk through the door.

We talk about Jason’s path from Sears Auto Center into leadership, why ASE certification can matter, and why hands-on coaching beats “read the book and take a test” training when real cars and real families are on the line. Jason breaks down the service manager role his group is rolling out across stores, how an MIT program rotates future leaders through the shop and accounts, and why account management is where you truly learn the RTO transaction and earn long-term trust.

Then we get practical on operations: what RNR Tire Express includes for customers, how the business expands beyond wheels into alignments, brakes, suspension, and lift kits, and how digital workflow tools like Shopmonkey help balance speed, quality, and safety in high-volume locations. We also look ahead at tire and wheel industry trends like AI-enabled tools, electric vehicle lift-point risks, and the next wave of Bluetooth TPMS sensors.

If you care about customer retention, technician training, safety culture, and scalable processes in the rent-to-own industry, hit play. Subscribe, share this with a leader in your shop, and leave a review with your biggest takeaway.

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