What if AI could understand the physical world as well as it understands text?

In this episode of The Liftoff, Keith sits down with Paul Powers, CEO & Co-Founder of Physna, to explore why the next wave of AI won't just generate content—it will understand objects, manufacturing, engineering, and supply chains.

Paul explains how Physna's "Physical DNA" technology enables AI to understand 3D objects, helping companies dramatically improve product design, procurement, robotics, digital twins, and manufacturing intelligence. The conversation also covers reshoring manufacturing, AI infrastructure, startup timing, and why physical AI could become one of the biggest technology shifts of the decade.

In this episode:

• What Physical AI actually means
• How Physna teaches computers to understand 3D objects
• Why AI struggles with the physical world today
• Saving manufacturers hundreds of millions of dollars
• Digital twins, robotics & engineering AI
• The future of manufacturing and reshoring
• AI, 3D printing & security challenges
• Startup lessons from building deep-tech companies
• Why timing matters more than most founders realize

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Connect with Trip Hawkins:

• Website: https://www.ea.com/
• LinkedIn: https://www.linkedin.com/in/triphawkins/

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