n this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini tackle one of the most common — yet confusing — questions home service pros face: “How much should I spend on marketing?”

They break down practical budgeting strategies for every stage of business, from brand-new startups to established multi-truck operations. Whether you’re an electrical Contractor, HVAC tech, pressure washer or carpet cleaner, this conversation will help you set up a sustainable marketing plan that grows your business without draining your wallet.

Key Topics Covered

• The 10% Rule: Why allocating 10% of your revenue to marketing can keep your business healthy and growing.
• Adjusting for Your Stage of Business: What to do if you’re just starting out vs. already established.
• Referrals Aren’t Enough: Why relying solely on word-of-mouth will eventually stall your growth.
• Budgeting Habits: How to set up a dedicated savings account for marketing and make it automatic.
• Hustling Without a Budget: Proven ways to market your services for free — from door hangers to partnerships and community networking.
• Avoiding the Comparison Trap: Why chasing “big competitors” can lead to overspending and burnout.
• Smart Scaling: How to reinvest wisely as you grow and when to slow down or ramp up your ad spend.

Real-World Advice:

Joe and Mike share personal experiences from their own service businesses and marketing agencies, revealing both the wins and the lessons learned. Their bottom line? Marketing never stops — it just evolves.

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini