How Megan Greenwood Turned a Home Brew Kit Into a Woman-Owned Brewery
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Welcome back to Pitch and Tell.
In this episode, Robyn Patterson sits down with Megan Greenwood, founder of Greenwood Brewing, to talk about how she built her business from a home brew kit in her kitchen to a growing brand with a downtown Phoenix location and a second on the way.
Megan shares her journey from engineering into entrepreneurship, how she carved out a unique position in a saturated market, and what it actually takes to build a brand that stands out.
The conversation also dives into the role of public relations in business growth, including how to develop a story, when to invest in PR, and why visibility is critical at every stage of business.
In this episode, we cover:
• How Megan built a brewery from her garage
• The importance of storytelling in a crowded market
• What PR actually does for a business
• When it makes sense to hire a PR agency
• The difference between PR, marketing, and sales
• How media, influencers, and visibility drive real growth
If you are a business owner, entrepreneur, or building a brand, this episode gives a real look at how to create momentum and get your business seen.
Follow Mack Media Relations @mackmediarelations
Follow Robyn Patterson @robynmpat
Follow Megan Greenwood @themegangreenwood
Follow Greenwood Brewing: @greenwoodbrew