In this episode we welcome Sara El-Amine - Head of Public Engagement at Lyft, where she oversees driver, passenger, and local non-profit engagement for the company, as well as all Public Affairs and Social Impact programming. She is proudly Lebanese-American and Muslim American, and was raised in the US, Spain, and Lebanon.

Prior to joining Lyft, Sara El-Amine had an extraordinary career in community organizing; ranging from an entry-level role, to an executive director role for the Obama campaign. After reading Obama’s book, The Audacity of Hope, Sara quit her job, drove to the Iowa headquarters in 2008, and offered to help. It was a bold decision that paid off. With time, Sara rose to the National Director role of Obama’s reelection campaign and served as executive director of Organizing for Action (OFA), leading Obama’s citizen-led movement for change across the U.S.

Today, as Head of Community Engagement at Lyft, Sara has jumped into the business world with the same enthusiasm she had for her organizing work. 

Together we cover: 

- Sara’s day to day life in her community engagement function at Lyft

- Her definition of success and how to quantify that

- Where do you need maximum favorability and how to spot trends looking at all the layers of data

- How their community initiatives evolved pre and post-pandemic

- Why it’s become so important to stay on the front lines of racial justice locally, while building a dynamic response at a national level

- How Sara’s work in the public sector has translated to what she’s doing now to galvanize communities

- What it’s like to organize and deploy the team at Lyft to serve communities

- How local staff can drive local strategies under an umbrella of company-wide principles

- What other companies she thinks do a great job at community management

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