『How Local Farmers Are Reaching Customers Beyond the Farmers Market』のカバーアート

How Local Farmers Are Reaching Customers Beyond the Farmers Market

How Local Farmers Are Reaching Customers Beyond the Farmers Market

無料で聴く

ポッドキャストの詳細を見る

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 “Farmers markets are great — but they’re a narrow pipe between farmers and consumers.” In this episode of Farming on Purpose, I sit down with Dan Brunner, founder of Market Wagon, to talk about one of the biggest challenges in local food systems: distribution. Dan comes from a background in software and logistics, but his interest in food systems goes back decades. Long before grocery delivery was common, he believed consumers would eventually buy more of their food online. When he met a farmer who shared a similar vision, they partnered to launch Market Wagon in 2017 — a platform designed to connect local farmers and food producers directly with consumers through an online marketplace and delivery network. We talk about the hidden complexity of the modern grocery supply chain, why farmers markets alone can’t scale access to local food, and how Market Wagon is widening the connection between producers and consumers. Dan also shares how the company grew from a single city to serving dozens of regional markets, what the COVID grocery shift revealed about consumer behavior, and why transparency around food production is becoming increasingly important. This episode is a great listen for producers interested in expanding direct-to-consumer sales, farmers navigating multiple marketing channels, and anyone curious about how local food systems are evolving in the digital age. Key Topics: The logistics problems inside the modern grocery supply chain Why farmers markets represent only a small slice of food distribution How Market Wagon connects producers and consumers through weekly delivery hubs The two-sided challenge of building a marketplace for both farmers and shoppers How COVID accelerated online grocery adoption and local food interest Inventory management and pricing for farmers selling through the platform The role of transparency in helping consumers understand how food is produced Why product diversity actually benefits farmers in a shared marketplace What producers should know before joining Market Wagon LINKS Learn more about Market Wagon: https://www.marketwagon.com Sign up for the 8-Hour Marketing Plan here! Marketing Routine class, do so here! Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. Check out our favorite software tool for online sales: Thrivecart I may earn affiliate commissions from links on this page. Other Episodes You May Enjoy: Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business – A conversation with Nola and Mikaela Schultz about building Schultz Country Market and selling farm products directly to customers. This episode dives into pricing, processing challenges, marketing meat, and what it takes to grow a farm business that supports both the family and the land. Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess – Jess Perez shares how she returned to agriculture and built a cow-calf operation while selling beef directly to consumers. This episode explores online storytelling, building an audience, and creating multiple income streams in agriculture. Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms – Amanda shares how she found her place in a multi-generation cow-calf operation and started selling beef directly to customers. The conversation covers diversification, building new revenue streams, and the real financial considerations behind direct-to-consumer agriculture. About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.
まだレビューはありません