How Leaders Can Act on AI Safely in a Fast-Moving Market
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In this episode of Futurise, Rob Price is joined by Professor Michael Wade to discuss how leaders can take meaningful, safe action on AI without waiting for certainty — and without exposing their organisations to unnecessary risk.
The conversation explores the challenges of operating in a fast-moving AI landscape, what lies beyond agentic AI, and why doing something deliberate now is often safer than doing nothing at all. Michael also shares how he thinks about market risk over time, including the use of tools like the AI Risk Clock to help leaders sense when conditions are changing.
In this episode, we discuss:
Why traditional AI strategies struggle in rapidly evolving markets
How leaders can start acting without locking in the wrong decisions
The difference between safe progress and reckless acceleration
What “beyond agentic AI” might mean for organisations
How to think about market risk as conditions shift
Michael Wade advises senior leaders on digital transformation and AI as a Professor of Strategy and Digital at IMD Business School in Switzerland, helping organisations balance speed, responsibility, and long-term value.
Comments are open — how are you deciding when and how to act on AI?
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