How James Oliver Built a Million-Dollar Nutrition Brand
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How James Oliver Built a Million-Dollar Nutrition Brand
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“You’re lucky to have the chance to even try. So don’t waste it.”
Welcome James Oliver to Tall Poppy Talk!! CEO and founder of Atlas, what started as a personal need became a fast-scaling, million-dollar business rooted in science, low sugar, clean ingredients, and a founder who literally eats his product every day.
James shares the real picture behind building Atlas, the psychology of starting from zero, driving Uber at 4 a.m., selling bars out of his car, navigating feedback, and why the first stage is always the hardest. From 24-hour races in Iceland to the creative process behind flavour development, James opens up about discipline, resilience, tall poppy syndrome, and the mindset that keeps him pushing past discomfort, in business and in sport.
Take home message: Anyone who ever accomplished anything, had critics.
Listen to the full interview on Spotify, iHeart Radio, or Apple Podcasts.
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