Welcome to another episode of MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass sits down with Shauna Van Mourik for an engaging and refreshingly human conversation about what truly makes marketing (and business) work. Together, they dive into the real art of persuasion, the pitfalls of soulless marketing tactics, and why connecting authentically with other humans—not just “avatars” or algorithms—will set you apart.

Shauna Van Mourik brings her rich background in psychology, rhetoric, and professional writing to the table, sharing her journey from content creation to branding expert for coaches and therapists. The discussion unpacks the importance of messaging that feels right, the difference between right-fit and dream clients, building an authentic brand, and why storytelling is your marketing superpower.

Whether you’re just starting out or looking to scale your impact, this episode is packed with practical wisdom, heartwarming stories, and plenty of actionable insights for entrepreneurs who are ready to ditch outdated advice and find their true marketing “mojo.”

Ready to connect on a human level and make your brand feel like home? Hit play and join the conversation!

About my guest: Coaches and therapists hire Shauna Van Mourik when they’re ready to stop following outdated, soul-sucking marketing advice and finally build a brand that works for them. She helps them refine their messaging, master organic marketing, and attract clients who truly get them. Bottom line: They scale to six figures with confidence, ease, and a brand that feels like home.

Connect with Shauna on Facebook, LinkedIn, Instagram, TikTok, YouTube, and on the web at https://www.shaunaleigh.com

Keywords: marketing, branding, persuasion, authenticity, storytelling, rhetoric, copywriting, coaches, therapists, organic marketing, client attraction, scaling business, sales conversion, human-first marketing, AI in marketing, ethical marketing, keyword stuffing, SEO, personal brand, professional brand, dream client, ideal client, messaging, relationship building, community building, sustainability, growth, funnel, one-to-many communication, comfortable confidence