エピソード

  • JL Heather | How I Tested Corporate Innovation
    2025/10/22

    In this episode we interview JL Heather. He’s the Manager Partner at Centered. Centered empowers organizations to innovate by fostering a culture of experimentation.

    JL and I explore the intricacies of innovation, design sprints, and the importance of leadership in fostering a culture of creativity and experimentation.

    We discuss the challenges of making innovation stick, the role of customer feedback, and the significance of using the right language to engage teams and leaders.

    JL emphasizes the need for a collaborative approach to problem-solving and the value of involving customers in the design process.

    Guest Links

    LinkedIn Profile: https://www.linkedin.com/in/jlheather/

    Website: https://centered.work/


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    37 分
  • Cathy Nesbitt | How I Tested Worm Composters
    2025/10/08

    In this episode we interview Cathy Nesbitt. She is the Founder of Cathy’s Crawly Composters, a worm composting business focused on sustainability. Cathy shares her journey into the world of worms, detailing how her business was born when the local landfill was shut down and the city began exporting all of their waste.

    We discuss the challenges she faced in testing her business and how she eventually pivoted her approach to education through workshops in schools. As Cathy reflects on her experiences, she emphasizes the importance of awareness in driving action and the impact her work has had on the community.

    Guest Links
    LinkedIn Profile: https://www.linkedin.com/in/cathynesbitt/


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    33 分
  • Michael Leung | How I Tested An Assisted Hearing Device
    2025/09/24

    In this episode we interview Michael Leung. Michael, is the CEO and founder of the Flo Group. He’s built his company around a simple mission, which is making hearing solutions accessible, affordable, and life-changing for people of all ages.

    We discuss how his own personal experiences have shaped his approach to product development and testing. Specifically we dive into how he tested his new, open-ear bone conduction headphones with amplification, before bringing them to market.

    Michael and I chat about how to test hardware products and the need for affordable and effective hearing solutions.

    LinkedIn Profile: https://www.linkedin.com/in/michael-leung-462547298/

    Website: https://www.theinnerflo.com/

    Instagram: https://www.instagram.com/theflogroup/


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    33 分
  • Joao Moita | How I Tested Product Weekend
    2025/09/10

    Summary

    In this episode we interview Moita, the Founder and CEO of Product Weekend.

    He shares his journey from studying aerospace engineering to becoming a product manager and eventually creating what is now called Product Weekend.

    It is a community of Product Management enthusiasts who share their experiences and take their careers to the next level. I first learned about it on LinkedIn through Melissa Perri and Rich Mironov and have been curiously watching them test it from the outside.

    I’m super excited to get some of the inside story on how Moita is testing out its unique format. Specifically how they are designing events that foster these deeper conversations.

    We chat about the need for testing and validating ideas, as well as Moita’s future plans for scaling the events while maintaining their core values.

    Guest Links

    LinkedIn Profile: https://www.linkedin.com/in/joaomoita/

    Website: https://www.theproductweekend.com/


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    36 分
  • Charles Sims | How I Tested The NBA Fan Experience
    2025/08/27

    In this episode we interview Charles Sims. Charles is the ex-CTO for the Los Angeles Clippers NBA team and currently Founder of Skafld, an end-to-end venture studio partner, turning visionary ideas into real-world success.

    Charles shares his journey from the entertainment industry to becoming the CTO of the Clippers. We dug into how experimentation can improve the NBA fan experience. Everything from how he and his team had to quickly invent an engaging, yet remote, fan experience during the Covid lockdown, to how he used the Unreal Gaming Engine to test the assumptions made during the building of the new cutting edge Intuit Dome.

    We discuss the lessons learned from his time with the Clippers to the evolving landscape of venture capital. We wrap up with the impact of AI on investors and how it can bridge communication gaps between technical and non-technical teams.

    Charles Sims LinkedIn: https://www.linkedin.com/in/charlessims/

    Skafld Venture Studio: https://www.skafldstudio.com/


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    37 分
  • Hala Saleh | How I Tested Community Building
    2025/08/13

    In this episode we interview Hala Saleh. Hala is a skilled and thoughtful product leader who I met by coincidence over 10 years ago while reading a copy of the Lean Startup book.

    We catch up and discuss how the term Minimum Viable Product or MVP has evolved since then and how lean startup principles can be applied outside of the digital product space to things like communities.

    Hala shares her journey through various roles in tech over the years while emphasizing the need for testing and customer feedback.

    I really appreciate her thought process on how she tackles problems in different industries.


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    34 分
  • Dr. Micheal Neal | How I Tested The Hiring Process
    2025/07/30

    In this episode we interview Dr. Michael Neal. He is the Founder of Build My Team, a hiring service for private practices.

    We explore the rigorous testing of his innovative hiring process. From the initial missteps to the breakthrough system that accurately matches the candidates' natural strengths with the job requirements.

    In our conversation I learned about psychometric assessments, and the surprising insights that Dr Michael gained along the way.

    This episode is a must-listen for anyone interested in improving their hiring practices through data-driven testing and iteration.


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    35 分
  • Alberto Savoia | How I Tested Pretotyping
    2025/07/16

    In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed.

    He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.

    You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.

    Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.


    Is your innovation pipeline clogged?

    • Uncover the risks, bottlenecks, and gaps holding your best ideas back.
    • With the EMT Diagnostic, you'll get a clear, actionable plan to fix them.

    👉 Book a free discovery call at https://www.precoil.com/innovation-diagnostic

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    44 分