Most people think sales is a role. It’s not—it’s a constant condition. This episode reframes sales as the ability to navigate other people’s motivations under real constraints, using a story that exposes how decisions actually get made in everyday life.

What You’ll Learn in This Episode:

• Why “I’m not in sales” is a costly assumption
• How decisions are shaped by context, emotion, and timing—not logic alone
• What changes when you start seeing alignment instead of persuasion

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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.

About Ray:

→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.

→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

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