『How I Built This with Guy Raz』のカバーアート

How I Built This with Guy Raz

How I Built This with Guy Raz

著者： Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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  • Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

    Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
    2025/10/06
    What if the best startup isn’t sexy at all? In 2013, Vijen Patel left private equity to pursue “the least-worst idea”: dry cleaning. No patents. No app wizardry. Just laundry lockers in high-rises, ruthless unit economics, and a $1.99-a-shirt price that was seared into America’s brain.From bootstrapping routes at 5 a.m. to breaking even in 6 weeks, Vijen and co-founder Drew McKenna scaled Pressbox to hundreds of locations, stared down well-funded competitors, and ultimately sold to Procter & Gamble, where Pressbox became Tide Cleaners (now ~1,200 locations). After the exit, Vijen launched The 81 Collection, a VC fund backing “boring” businesses that quietly power the economy.This episode is a masterclass in building profit first, creating user behavior (not changing it), and protecting customer retention like your life depends on it.What you’ll learn:How the “least-worst idea” found product-market fitHow sidestepping rent + labor can flip margins from 15% to ~40%The efficiency insight that beat “Uber-for-X” rivalsThe new-residence edge: creating customer habits with a welcome-kitWhy Pressbox had to set crazy-high retention goals (98%!)How to keep competitors close—and turn a Goliath into your buyerThe post-exit premise: “boring” businesses are engines of the middle classTimestamps:Choosing dry cleaning with a private equity lens: don’t do it for passion–focus on practicality — 00:09:30The SMS “app”: low tech, high convenience — 00:14:14Unit economics breakthrough: lockers (26 transactions per hr) versus scheduled pickup (4-6) — 00:18:55The $1.99 insight: a price everyone expected — 00:24:58How getting into Chicago’s top high-rise was a game-changer — 00:31:11Margins that work: if you’re a high-rise “amenity,” you don’t pay rent — 00:33:08Competing with Washio: convenience wins — 00:39:07Vertical integration: building the plant, staffing via Spanish newspapers — 00:41:48P&G looms: head-to-head, then the acquisition dance — 00:51:25Burnout, trade-offs, and life after exit: launching a VC fund that specializes in boring businesses — 01:03:28This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Olivia Rockeman. Our engineers were Patrick Murray and Maggie Luthar.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 時間 6 分
  • Advice Line with Tony Xu of Doordash

    Advice Line with Tony Xu of Doordash
    2025/10/02

    Tony Xu, founder of DoorDash, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tony updates Guy on his latest ventures: expanding into grocery and retail delivery - and taking on international markets.

    First, we hear from Ron in Portland, who’s wondering about the right time to expand his product line - from kitchen knives to cutting boards.

    Then Kathryn in Raleigh, North Carolina asks if it’s time to raise outside money to expand her line of date sweetened dark Chocolate bars.

    Finally, Yori in Stanford, Connecticut - wants to know the best way to educate customers about the benefits of buying grass raised beef.

    Thanks to the founders of Steelport Knife Company, Spring and Mulberry and Route 22 Meats for being a part of our show.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Doordash’s founding story, as told by Tony on the show in 2018.

    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    49 分
  • Craigslist: Craig Newmark — The Forrest Gump of the Internet

    Craigslist: Craig Newmark — The Forrest Gump of the Internet
    2025/09/29

    What if the founder of one of the internet’s most enduring brands… never wanted to run a company?

    In 1995, Craig Newmark was a 42-year-old computer programmer in San Francisco who simply wanted to share local tech meetups with friends. He started an email list that became Craigslist—a website that reshaped how we find jobs, apartments, and community.

    In this conversation, Craig opens up about how not having a grand vision (or a taste for power) led to one of the most popular platforms in the world. With fewer than 50 employees, Craigslist still generates hundreds of millions in revenue—while looking like a website frozen in 1996.

    This is the story of an “accidental entrepreneur” who built a global brand by being in the right place at the right time—and why he now calls himself the Forrest Gump of the Internet.


    In this episode, you’ll learn:

    • Why keeping things simple is often the smartest design choice.
    • How knowing your weaknesses can be the ultimate superpower.
    • Why community beats marketing every time.
    • How to monetize minimally—and still build a wildly profitable company.
    • Why luck and timing matter more than you might think.


    Timestamps:

    • 07:10 Craig’s childhood struggles with social situations—and how local Holocaust survivors shaped his worldview
    • 16:15 Discovering the early internet and becoming an “evangelist” at Charles Schwab
    • 20:07 The simple email list that broke at 240 addresses—and became “Craig’s List”
    • 29:16 Why Craig refused banner ads and said no to early monetization
    • 35:00 Handing the CEO role to Jim Buckmaster—and how that decision led to Craigslist’s success
    • 49:44 eBay buys a stake in Craigslist, then launches a competitor—sparking a messy legal battle
    • 53:46 Was Craigslist really responsible for killing newspaper classifieds? Craig reveals his opinion
    • 58:08 Why Craig gave hundreds of millions of dollars to support journalism, veterans, and… pigeons
    • 1:03:10 Craig on money, meaning, and why billionaires are often miserable


    Follow How I Built This:

    Instagram → @howibuiltthis

    X → @HowIBuiltThis

    Facebook → How I Built This

    Follow Guy Raz:

    Instagram → @guy.raz

    X → @guyraz

    Substack → guyraz.substack.com

    Website → guyraz.com

    This episode was produced by Chris Maccini with music composed by Ramtin Arablouei.

    It was edited by Kevin Leahy with research by Sam Paulson.

    Our engineers were Patrick Murray, Maggie Luthar and Robert Rodriguez.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 時間 5 分
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