Ever wonder what product marketing actually looks like inside HubSpot? In this episode (VIDEO ONLY ON YOUTUBE), I chat with Alex Rainford, PMM for Sales Hub, about what it really takes to drive pipeline, retention, and revenue in 2025. We get into full-funnel strategy, using AI without the fluff, working cross-functionally, and the PMM skills that actually move the needle. If you're a marketer looking to level up, this one's for you!

Chapters

02:00 – Becoming a full-funnel PMM: acquisition to retention

06:30 – Where product marketing is underestimated

09:30 – Retention & usage: the PMM opportunity

12:40 – When trial conversion stalls: key signals

13:20 – Hiring PMMs: What Hiring Managers Look For

15:30 – Mastering AI & domain expertise in 2025

23:30 – Positioning & messaging, mistakes to avoid

24:30 – Getting your seat at the revenue table

28:00 – The future of PMM: AI, collaboration & product

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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

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🎵 Theme Song Code

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ITVWDILTDI5MA2V7

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