How HBO's True Detective: Night Country Became One of TV's Greenest Productions | Mari Jo Winkler-Ioffreda
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How HBO's True Detective: Night Country Became One of TV's Greenest Productions | Mari Jo Winkler-Ioffreda
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Mari Jo Winkler has been greening film productions since 2003. As executive producer of HBO's True Detective: Night Country, she made a decision that cut the show's carbon footprint by 2–3x: shoot in Iceland instead of Alaska — not just for the landscape, but for the geothermal grid.
In this excerpt from the NAB Excellence in Sustainability Awards, Mari Jo walks through exactly how she did it: scouting at -22° in Kotzebue, choosing Iceland for its 100% clean energy infrastructure, deploying 40+ EVs, and piloting a battery-powered generator that now lives permanently in Iceland. She also breaks down how the show's environmental themes — toxic mining, indigenous communities, climate justice — made it onto screen, not just into the production protocols.
What you'll learn:
— Why Iceland beat Alaska and Canada on both carbon and cost
— How a single conversation got a facility manager to purchase an EV battery generator for the production
— Why the carbon footprint in Iceland was 2–3x lower than a comparable US or Canadian shoot
— How HBO extended sustainability protocols all the way through marketing and the premiere
— What Mari Jo is calling for from the supply chain right now
Perfect for producers, production managers, sustainability coordinators, and anyone making the case for green production inside a major studio or streamer.
🔗 Mari Jo Winkler-Iofredda
- Instagram: https://www.instagram.com/boneduds/
- LinkedIn: https://www.linkedin.com/in/mari-jo-winkler-254010177/
🔗 Green Production Guide: greenproductionguide.com
🎙️ Zena Harris on LinkedIn: linkedin.com/in/zenaharris
🎙️ Mark Rabin on LinkedIn: linkedin.com/in/rabinmark
This is an excerpt from a live session at the NAB Excellence in Sustainability Awards, April 2024. Watch/Listen to the full episode here:
🔗Apple Podcast: https://podcasts.apple.com/us/podcast/nabshow-special-release-in-conversation-with-mari-jo/id1753867919?i=1000660156732&l=pt-BR
🔗 Spotify: https://open.spotify.com/episode/1KHnegzzj3eVpqiY2JROo9?si=16c3c0634eea4e44
🔗 YouTube: https://www.youtube.com/watch?v=AwGkWxxhdRs