How Great Trucking Companies Retain Great Drivers
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How Great Trucking Companies Retain Great Drivers
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Join Ginger Craddock and Jerry Curl as they discuss why driver retention begins long before orientation. Learn how strong company culture, intentional onboarding, leadership, and trust help transportation companies retain top talent and build workplaces where professional drivers choose to stay.
Follow Jerry on LinkedIn: https://www.linkedin.com/in/jerry-curl-45383411/
Hoffman Transportation Website: https://www.hoffmantransportation.com/
Follow Ginger on LinkedIn: https://www.linkedin.com/in/aaron-craddock/
Hire Truckers Website: https://hiretruckers.com/
00:00 Introduction
05:00 Building Trust With Drivers and Their Families
10:00 Creating a Culture Where Drivers Feel Valued
15:00 Orientation vs. Onboarding
20:00 Using Driver Feedback to Improve Retention
25:00 Why Culture Matters More Than Top Performers
30:00 Leading With Connection and Empathy
35:00 Hiring the Right Driver for Long-Term Success
40:00 Making Retention Everyone’s Responsibility
45:00 Leadership, Culture & Final Takeaways