In this episode of The New F*Word, host Colin Hewitt is joined by Peter Turner, CEO of ConnexionCFO, to share his unique approach to fractional CFO services, why traditional CFO models are being disrupted, and how his innovative equity-sharing model attracts world-class CFOs.

What You’ll Learn:

* How world-class CFOs differentiate themselves through storytelling and strategic repositioning

* Why the best fractional CFOs focus on business opportunities rather than just solving current problems

* The game-changing equity-sharing model that enables CFO collaboration and long-term engagement

* How to structure a high-performing finance function beyond just the CFO role

* Why market opportunity, product strategy, and go-to-market approach are crucial focus areas for modern CFOs

* The transformative impact of having the right CFO

* How to effectively work with ADHD founders through structured financial leadership

Peter Turner is the CEO of ConnexionCFO, a pioneering fractional CFO firm that’s revolutionizing how high-caliber financial leadership is delivered to scaling businesses. With 17 years of industry experience and a background as a qualified accountant and CFO, Peter has facilitated the placement of CFOs in over 700 scaling businesses. He’s known for developing an innovative equity-sharing model that allows top-tier CFOs to collaborate and share in their clients’ success. Having founded and successfully sold his own technology company to Experian in 2021, Peter brings unique insights into the evolving role of fractional CFOs, particularly in helping ambitious founders achieve significant growth and successful exits.