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Cities love to celebrate the things you can see. New buildings. New roads. New development. But the strongest infrastructure in any community may be the part that's invisible.

The stories people tell. The risks they take. The collaborations that happen when creative people find one another and decide to build something together.

In this episode I sit down with filmmaker, producer, festival organizer, and community builder Monique Madrid for a conversation about the creative heartbeat of Jacksonville and the people working behind the scenes to strengthen it.

Monique shares her journey into filmmaking and event production, including the unexpected moments that led her to become one of the driving forces behind LOL Jax Film Festival. What began as a passion project has evolved into a growing creative ecosystem where independent film, comedy, music, artists, entrepreneurs, and local businesses come together to create something larger than themselves.

We also take a deep dive into the Jacksonville 48 Hour Film Project, one of the most exciting creative challenges in Northeast Florida. Monique explains the high-energy kickoff, the required elements every team must include, the pressure of completing a film in just 48 hours, and why the experience has become a proving ground for both new and experienced filmmakers.

Along the way, we explore lessons learned from producing events during COVID, adapting through uncertainty, and embracing what Monique describes as her "soft era" of leadership. One rooted in peace, boundaries, authenticity, and sustainable success.

Whether you're an artist, entrepreneur, filmmaker, community advocate, or someone looking for inspiration to take the next creative leap, this conversation offers practical insight and a powerful reminder that thriving communities are built by people willing to show up and create.

Learn More

LOL Jax Film Festival
LOL Jax Film Festival

Jacksonville 48 Hour Film Project
Jacksonville 48 Hour Film Project

About Monique Madrid

Monique Madrid is a Jacksonville-based filmmaker, producer, and arts advocate dedicated to strengthening Northeast Florida's creative community. Through her work with LOL Jax Film Festival and the Jacksonville 48 Hour Film Project, she has helped create opportunities for emerging filmmakers, performers, and artists to showcase their work, build meaningful connections, and develop their craft. Passionate about collaboration, local storytelling, and supporting independent creators, Monique has become a respected leader within Jacksonville's growing film and arts ecosystem.

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