Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.

Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.

Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.

00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin

00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:04 - 02:30 About Kenzie

02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising

12:52 - 14:22 Welcome to the show, Kenzie!

14:23 - 15:53 Introduction to Phoenix Digital Marketing

15:52 - 17:32 Description of Indoor Digital Billboards

17:33 - 20:03 Types of Businesses Using Digital Screens

20:04 - 22:35 Customization

22:36 - 24:20 Cost and Budgeting

24:21 - 27:13 Scaling and Exposure

27:14 - 29:20 Host Partnerships and Screen Placement

29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

29:58 - 35:40 Parenting Challenges and Rewards

35:41 - 40:48 NSAC Campaigns and Clients

40:49 - 42:20 Agency Challenges

42:21 - 43:40 Media Sales Experience

43:41 - 44:28 Reach out to Kenzie

44:29 - 00:00 Final Thoughts and Words of Wisdom

44:51 - 46:31 Word-of-Mouth Mixers and Networking

46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!

47:22 - 48:09 Join the Marketing Expedition Community today!

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#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding

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