Brave Ideas Season 17, Episode 10

Presented by Flexspace AI

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De-Risking Flex Starts Before the Doors Open

Opening a new flex location is hard enough.

Opening your first location around 85% occupied before the doors officially open is something different.

In this episode of Brave Ideas, Caleb Parker is joined by Mark Gregson, CoFounder at Juntos, to unpack how the new coworking and flex office brand de-risked its first deal, took over a former WeWork location in Holborn, and launched with strong demand already validated.

Mark teamed up with his CoFounder, James Hennessy to launch Juntos House.

Juntos House is a 28,892 SqFt building on a 12-year lease with no breaks. Rather than starting from shell and core, Juntos inherited high-quality existing infrastructure, reduced its upfront CapEx requirement, and created a faster path to market.

That deal structure helped make the investment case more attractive, shortened the expected payback period, and gave the business early cash flow to support future growth.

Mark explains why Juntos is not following a standard copy-and-paste expansion model. The team is already looking at opportunities in London, Amsterdam, and New York, while also exploring coffee shops, play cafes, and family-friendly work concepts that respond to changing customer demand.

This conversation goes deep into what makes a flex deal work commercially, from CapEx efficiency and investor alignment to lease structure, revenue quality, customer covenant, retention, and community.

Mark also shares a strong view on what community should actually mean in a coworking environment. For him, it is about understanding the people in and around the building, designing around their non-negotiables, and creating a place where members feel happy, productive, and connected.

Listen to the full episode to hear how Juntos is thinking about the next generation of flex, the opportunity in former operator spaces, and why de-risking a deal starts long before the first member walks through the door.

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