How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
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How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
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Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors.
00:00 Introduction
04:32 How AI Search Is Changing Marketing
10:05 Your Website Should Sell, Not Explain
12:25 Build Content AI Will Recommend
15:40 Why Third-Party Mentions Matter More
17:23 See If AI Recommends Your Business
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