What does it really take to build a high-performing sales team that consistently produces?

In this episode of Agency Acceleration Lab, Alex sits down with Cody Askins to break down the systems, structure, and leadership principles behind building a motivated, accountable, and results-driven team.

Cody shares how he recruits top talent, structures his sales organization like a professional sports team, and creates a culture where performance and accountability go hand in hand.

They also dive into the importance of tracking numbers, creating transparency, and developing people beyond just skill — focusing on mindset, confidence, and personal growth.
If you're building a team or thinking about hiring your first salesperson, this episode will help you avoid costly mistakes and set things up the right way from the start.

🔑 What You’ll Learn

• The 3 best ways to recruit strong team members
• Why most onboarding processes fail (and what to do instead)
• How to structure your team for performance and accountability
• Why transparency with numbers drives results
• How to motivate your team daily (without burnout)
• The importance of mindset over skill in sales performance
• How to coach underperforming team members effectively
• Hiring mistakes to avoid when building your first team

⏱ Episode Chapters

0:00 Building and motivating a high-performance team
0:18 Recruiting and hiring the right people
2:00 Avoiding onboarding mistakes and taking action fast
3:30 Structuring your sales team for growth and accountability
5:42 Tracking numbers and building a competitive culture
8:05 Coaching underperforming team members
10:21 Hiring mistakes to avoid

🔗Resources Mentioned

Agency Acceleration Lab
https://agencyacceleration.ai

Connect with Alex Branning

Instagram
https://www.instagram.com/alex_branning

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Watch on YouTube
https://www.youtube.com/watch?v=RgejmrQ4rqk

Follow on Spotify
https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR

Listen on Apple Podcasts
https://podcasts.apple.com/us/podcast/agency-acceleration-lab/id1882456627

🎯 If you got value from this episode, share it with another agent and take action on what you learned today.