Most founders spend a lot of time thinking about how to attract the right clients but very few spend time thinking about whether the right clients can actually find them.

Nikki sits down with two brand photographers who have cracked that problem wide open, and what they know about making your personality visible, communicating before anxiety sets in, and designing an experience that filters for fit applies to every service business in this audience, camera or no camera.

What you'll hear in this episode:

• Why Vic's clients kept using the same word in their reviews that wasn't showing up anywhere in her brand, and what that gap was actually costing her
• The pre-shoot process Dana builds for every client and the reason it exists long before anyone picks up a camera
• Why communicating your policies, your timeline, and your process upfront isn't oversharing; it's the most efficient client filter you have
• The thing both Dana and Vic agree is the most important decision a founder makes before a shoot, and why it has nothing to do with outfits

If your best clients found you because they felt like you got them before they ever got on a call, this episode is going to show you exactly how to engineer that.

About My Guests

Dana Castro

Dana Castro is a brand photographer who helps entrepreneurs polish their online presence through strategic visual storytelling. She blends her background as a marketing director, her nerdy camera obsession and her passion for authentic human connection to create images that can convert and start conversations. Dana offers a collaborative, personalized approach serving clients across the Greater Toronto Area and beyond.

Instagram: https://www.instagram.com/threecrownsbranding/

Website: https://www.threecrownsstudio.com/

Google My Business: https://share.google/mAIlVxzz33IsAt6zw

Victoria Mae Cassell

Victoria is a brand photographer, marketing strategist, and content creator based in Ontario, helping female founders stop being the best-kept secret in their industry. Through brand photography, UGC, and social strategy, she builds visibility that turns followers into clients and dream brands into actual partners. When she's not behind the camera, she's building her own platform as a female entrepreneur lifestyle creator and hosting the Post High Vibe Dinner, an intimate gathering for women who are done playing small.

Instagram: https://www.instagram.com/victoriamaebrands/

Website: https://www.victoriamae.ca/

Google My Business: https://share.google/3wlGiZPhNfacKfuqw

Connect with Nikki on Instagram: instagram.com/iamnikkimck

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