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We taste and talk through the Blind Barrels model with Bobby, from sourcing craft whiskey to building a blind lineup that rewards curiosity over hype. We leave with a better way to buy bourbon, rye, and American single malt based on what we actually enjoy, not what the label tells us to enjoy.
• why blind tasting changes what we think we like
• how Blind Barrels gamifies guesses with QR codes
• what makes a whiskey eligible for the lineup
• the Doc Holliday barrels story and why limits matter
• how quarterly drops, member pricing, and flat-rate shipping work
• how the tasting panel selects bottles and sets the order
• scaling to thousands of members while navigating three-tier rules
• custom blending trips and the “smallest batch” concept
• the Best Of The Best tasting and the four reveals
• why we should share bottles and stop hoarding
Don’t throw them away. Put something else in there and give it to a friend. Introduce them to blinds.
vYour palate is smarter than your label loyalty, but most of us never get a fair test. We sit down with Bobby from Blind Barrels to unpack how a blind whiskey tasting kit can change the way you buy bourbon, rye, wheated bourbon, and even American single malt. Instead of debating bottles by brand, we talk about tasting A to D with no names attached, using QR codes for hints and a reveal, and scoring your guesses on age, proof, and whiskey style. It’s part whiskey education, part game night, and it gets brutally honest fast.

We dig into how Blind Barrels curates each quarterly lineup, why they focus on American craft distilleries, and what “unique” really means when you’re trying to avoid both shelf turkeys and impossible-to-find unicorns. Bobby tells stories from the sourcing trenches, including rare barrels that shock experienced tasters, the hard choices around purchase limits, and the logistics of serving thousands of members while staying inside the three-tier system and state-by-state shipping rules. If you’ve ever wondered why some bottles are hard to ship, why proof matters, or how clubs set pricing, we get specific.

Then we pour and react, breaking down what stands out, what feels classic, and what gets weird in the best way. Along the way we talk custom blending trips, barrel picks, and why the whiskey community thrives on sharing and discovery. If you want better tasting skills and better buying instincts, hit play, then subscribe, share this with your tasting group, and leave a review with the most surprising note you’ve ever found in a glass.

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