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B2B marketing in 2025 isn’t about more leads, it’s about smarter strategy, tighter spend, & owning the pipeline. In this episode, we break down what top marketers are doing differently to align with finance, go deeper with verticals, and prove real ROI!

T I M E S T A M P S:

00:36 – Why Vertical GTM Is Outperforming Broad Plays

Frictionless targeting, personalization that converts, and faster pipeline growth.

02:53 – How FP&A Is Reshaping Marketing Strategy

Collaborating with finance, building “what-if” models, and becoming a growth advisor.

04:30 – Pipeline Is the New North Star

Moving beyond vanity metrics, aligning with sales, and owning revenue outcomes.

06:24 – Next-Level Segmentation (That Most Marketers Miss)

Behavioral + financial filters on top of industry verticals for smarter targeting.

07:14 – Final Takeaways & Resources

Go narrow, partner with finance, track real metrics ∧ grab the free guide!

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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

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🎵 Theme Song Code

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tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, ai in marketing, context switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketer to founder, marketing automation, ai content strategy, solopreneur podcast