Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone.

We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams.

• Learn more about Lauren at: https://laurencobello.com/
• Get PR help from Lauren at: https://leveragewithmedia.com/

00:48 What Author PR Includes

02:40 Building a Launch Plan

04:03 Keeping Momentum After Launch

05:06 PR for Speakers and Coaches

07:06 Earned Media vs Podcasts

09:04 Timing and Lead Time

12:03 Publishing Choices and Deals

12:33 When to Hire a Publicist

20:46 Three PR Needle Movers

25:41 Future of Book Promotion

32:16 Traditional Publishing Benefits

This is the Brands On Brands Podcast with Brandon Birkmeyer

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