In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer speaks with Aryn Pepper, founder of The Good Shrub Club, about what really makes drinks brands succeed in today’s market.

From cocktail culture and shrubs to storytelling, branding, hospitality, and consumer psychology, this conversation dives deep into the realities of building a modern premium drinks business.

Aryn shares how a simple problem behind the bar became the foundation for a fast-growing brand — and why authenticity, flavour, and emotional connection matter more than ever in the drinks industry.

Topics include: • Building a drinks brand from scratch • Consumer behaviour & modern buying psychology • The rise of non-alcoholic alternatives • Entrepreneurship & hospitality culture • Storytelling as a competitive advantage • How independent brands stand out

Connect With Aryn:

Website: https://splittree.ca

https://thegoodshrubclub.com

LinkedIn: https://www.linkedin.com/in/arynpepper/

Instagram: https://www.instagram.com/thegoodshrubclub/

Connect With Glen:

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

Facebook: https://www.facebook.com/whiskywealthmastery

Instagram: https://www.instagram.com/whiskywealthmastery/

X: https://x.com/GlenPInvest

TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.