April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working as a copywriter in pharmaceuticals, and the answer was right in front of her the whole time.
April is a former competitive fencer, pharmaceutical copywriter, and the founder of Petite PWR, a fitness and nutrition platform built exclusively for women 5'4" and under.
In this episode we get into how she went from posting her body transformation on a secret Instagram account to building a business with 4,000 coaching clients, a team of 20, and a 150,000-person email list with a 48% open rate !!!!!
Here’s something you probably didn’t know but it’s freaking important and probably relevant to you: April posted every single day for five years STRAIGHT without missing one day, including Christmas.
She talks about why continuity and consistency are what build a brand, why getting views and building a brand are two completely different games, and the secret sauuuuce behind her best-performing YouTube videos.
👉 PRESS PLAY. Your niche is about to feel a lot less scary.
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04:09 The secret Instagram account she started because she was too embarrassed to post
08:06 Why your customer knows what they want but not what they need
10:08 What AI did to the coaching industry
13:29 The funnel: from free content to 4,000 coaching clients
21:00 Why she gives 99% of her content away for free
35:41 Why continuity and consistency are the only content strategy that works
43:35 Five years of posting every single day without missing once
About April
April Victoria Whitney is a former competitive fencer who spent 18 years in the sport with dreams of making the Olympics. After retiring, she worked as a science copywriter in pharmaceuticals, where she worked on early GLP-1 research, before founding Petite PWR, a fitness and nutrition platform dedicated to women 5'4" and shorter. What started as a $65 ebook has grown into a coaching business with 4,000 clients, a team of 20, and a 150,000-person email list. April is not just building a brand, she is building a movement.
Connect with April
🎙️ Youtube: April Whitney
👍 Instagram: @aprilvwhitney
🎶 TikTok: @aprilvwhitney
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson