What does it take to hear 680 employees spread across 35 airports in 21 states, most of them in frontline operations roles, for the very first time?

Air General Inc. is a third-generation, family-owned air cargo and ground handling company founded in 1961 and headquartered in Portsmouth, New Hampshire. Operating across the United States, Air General handles over 548 million lbs of cargo annually, serving the world's major international and domestic air carriers.

With a workforce that is majority operations-based and geographically distributed, structured employee listening was not just an HR goal, it was an organizational necessity they had never been able to execute on.

In this testimonial, Kevin Laurendeau, Vice President of Human Resources at Air General, walks through why their internal survey tools fell short, what the decision to partner with CultureMonkey looked like, and what happened when they finally had the data infrastructure to match the scale of their people operations.

Key outcomes from Air General's first organization-wide engagement program:

- 7+ engagement score established as the organization's first structured workforce health baseline

- 67%+ of employees classified as highly engaged in the first survey cycle

- eNPS of 9+ reflecting a largely advocating workforce

- Purpose alignment and meaningful work scored 8+, confirming deep mission alignment across frontline teams

- A 4+ point gap between highest and lowest manager scores gave HR the intelligence to prioritize leadership development with precision

What you will learn from this conversation:

- Why distributing a survey and being able to act on it are two completely different problems

- How People Science methodology transforms raw engagement data into decision-ready intelligence

- What manager-level dashboards make possible in a geographically distributed, operations-heavy workforce

- How a 65-year-old family-owned business built a repeatable, scalable engagement program without technical resources

- Why engagement benchmarking against logistics and cargo sector peers changes how HR interprets its own numbers

This conversation is relevant to HR leaders, CHROs, and people operations teams in logistics, transportation, field operations, and any organization where the majority of the workforce is non-desk and spread across multiple locations.

Learn more:

Full Air General case study → https://www.culturemonkey.io/case-studies/air-general/

Employee engagement for frontline and distributed workforces → https://www.culturemonkey.io/employee-engagement/worker-engagement-through-text-message-surveys/

How manager dashboards work in CultureMonkey → https://www.culturemonkey.io/enterprise-survey-software/

Employee engagement drivers and People Science → https://www.culturemonkey.io/employee-engagement/drivers-of-employee-engagement/

Speaker: Kevin Laurendeau, Vice President of Human Resources, Air General

LinkedIn: https://www.linkedin.com/in/kevinlaurendeau/

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