This episode is brought to you by Synera Advisory.

Most MedTech founders treat FDA clearance like it's the finish line. Jordan Morrison has an entire bookshelf of cleared devices that can't sell to prove it isn't.

She's Founding Partner at Synera Advisory, a physician-backed advisory group supporting founders from concept through commercialization. In this episode, she explains why so many MedTech startups run out of road after clearance, and what to do instead.

Here's what we get into:

• Why FDA clearance and a reimbursement strategy are two completely different things
• The difference between physician founders and engineer founders, and where each gets stuck
• How to build an advisory board without burning through equity
• Why US value analysis committees will kill your device if you can't make a financial case
• The lean three-person board structure that can take you to Series A

If you want to make your medical devices more sustainable, let's talk: https://calendly.com/lucas-pianegonda-gradical/discovery-call-gradical

🔗 CONNECT WITH JORDAN MORRISON:

LinkedIn: https://www.linkedin.com/in/ajordanmorrison/

Synera Advisory: https://syneraadvisory.org/

🔗 CONNECT WITH US:

🎧 Apple Podcasts – https://podcasts.apple.com/us/podcast/gradical-podcast-the-podcast-about-plastics-in/id1773569554

🟢 Spotify – https://open.spotify.com/show/4vNQ6rPE2CQUGgQtEY3sYq

📺 YouTube – https://www.youtube.com/@GradicalGmbH

🌍 Gradical: https://gradical.ch/

📩 Work with us: lucas.pianegonda@gradical.ch

#MedTechSustainabilityByDesignPodcast #GradicalPodcast #MedTech #MedicalDevices #FDAclearance #Reimbursement #AdvisoryBoard

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If you are a Medtech company struggling to make your devices more sustainable, let’s talk—BOOK A CALL HERE.