In today's episode, you'll discover:

1. How SEO has evolved in the age of AI — and what actually works in 2026 and beyond.

2. How entrepreneurs can use AI to create smarter content, improve visibility, and build long-term search traffic.

3. What modern tools, timeless fundamentals, and sustainable growth tools to use without burnout?

To support these three takeaways, I chose a quote from Anita Nielsen:

"The reality is that being unprepared is a choice. The benefits come when we see AI as a tool, not a terror, and bring it into our sales motions."

About Matt Diamante:

Matt Diamante is the founder of HeyTony, an SEO agency he grew from a solo operation into a 15+ person team serving brands like RBC, Labatt, Nivea, and Coppertone. He's also the author of Get Found, in which he shares the systems for building predictable demand through search. Matt is known for simplifying SEO and helping businesses grow organically — without paid ads or burnout.

How to Get in Touch with Matt Diamante:

Website: https://heytony.ca/

Gift: https://heytony.ca/understanding-seo-socials/

Amazon Book: https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401

Stalk me online!

Linktr.ee: https://linktr.ee/conniewhitman

Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.