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2025 quietly rewrote the rules of eCommerce.

AI stopped being a novelty and became the default decision layer.
Consumers felt price pressure but still spent, just with more scrutiny.
Discovery moved from search bars to chatbots, social feeds, and algorithms making recommendations on shoppers’ behalf.

In this episode of Selling on Giants – News & Updates, Mr. Will breaks down the real consumer behavior shifts that emerged in 2025 and explains what they mean for eCommerce brands heading into 2026.

This is not a recap of headlines. It is a strategic deep dive into how people actually shop now.

We cover how AI tools like ChatGPT, Amazon’s Rufus, and Walmart’s Sparky are reshaping product discovery and why clean product data, reviews, and clarity matter more than ever. We unpack why price sensitivity is real but confidence matters more than discounts, and how value framing beats racing to the bottom.

You will hear how Gen Z, Millennials, and older shoppers are behaving very differently and why one-size-fits-all messaging is quietly killing conversion. We dig into sustainability and purpose as decision factors, not buzzwords, and explain why consumers increasingly buy outcomes and experiences, not features.

We also break down the rise of always-on shopping, social commerce, and why discovery and checkout are collapsing into the same moment on platforms like TikTok and Instagram. If your product is hard to buy the second someone becomes interested, that sale is already gone.

Finally, we connect the dots on regulation, transparency, and platform shifts, and outline what eCommerce operators should prioritize now to stay visible in an AI-moderated marketplace.

If you sell on Amazon, Walmart, Shopify, or across multiple channels, this episode gives you a clear mental model for how the customer journey is changing and how to position your brand for 2026.

No fluff.
No panic.
Just practical insight from the trenches.

If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.