What if a hotel room could keep a cancer support centre open for a few more hours, help preserve a coronation church, and fund a school workshop on the First World War? We share how our Giving Back programme at King Street Apart Hotel turns every occupied room into steady support for local charities across the Forth Valley.

We sit down with three partners to explore the real-world impact. Lorna from Maggie’s explains the power of a calm, welcoming space where people facing cancer can ask the questions they missed in the clinic and find practical and emotional support that lifts the weight. David from Stirling Heritage Alliance opens the doors to the Church of the Holy Rude, a living landmark where King James was crowned, and lays out a simple truth: heritage survives when visitors show up, listen, and help keep the roof sound. Ayla from the Argyll and Sutherland Highlanders Museum brings the regiment’s story to life inside Stirling Castle, from the mascot Cruachan to a hands-on education programme that reaches children who have never heard of trenches or the home front.

Across the hour, we chart how a named-room model and a £5-per-stay donation create predictable funding for classes, conversations, and conservation. We also share practical moves that knit the city together: guiding guests along a scenic route that passes Holy Rude and Cowane’s, encouraging meals in independent cafés, and designing events that bring tenants, tourists, and locals into the same room. It is a simple, scalable way to blend travel, culture, and care—so a night away leaves a mark that lasts.

If you believe hospitality can power community, give this a listen, book a charity room, and tell a friend. Subscribe for more stories from Stirling’s people and places, and leave a review to help others find us.

Stirling Business Podcast, Studio King Street, BID, CodeBase, Forthvalley Chamber of Commerce, ApartHotel, Giving Back Program, 45 King Street, Lumo Trains.

Facebook: https://www.facebook.com/people/Studio-King-Street/61581099163683/

Email: enquiries@studiokingstreet.com

Website: https://studiokingstreet.com/

Host: Paul Murray - ApartHotel & Studio King Street

Producer: Iain Johnston - Johnston Media Podcasts

#StirlingBusiness #BusinessGateway #Entrepreneurship #BusinessSupport #Podcast #Lumo #StirlingtoLondon