S3E16 - When AI is not the right way

People are using AI for everything. For research, to draft articles, to brainstorm ideas, to analyse data. And many more things. It is starting to feel as if you can do everything with AI. But should you? That’s the question we keep asking ourselves as marketers. Because what makes us relevant as humans? And should we outsource to AI?

In this week’s episode, Max and Jonas discuss how all good marketing, even when you use AI, should start with good marketing fundamentals like your understanding of the market, and how good taste comes into play. They also list some clear examples of when you should be using AI and examples of when you definitely shouldn’t.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel

S3E15 - Pattern disrupt marketing

People are confronted with thousands of marketing assets every day. In the street, on the internet, on social media, on tv. Marketing formats tend to turn into best practices and patterns, which become familiar to audience, and in turn ignorable. By disrupting patterns with unexpected formats, you can win back attention.

In this week’s episode, Max and Jonas dive into pattern disrupt marketing. How do you go about disrupting patterns in your marketing tactics? Where could you best apply it? They also discuss some specific examples of what pattern disruption looks like on specific channels like LinkedIn, YouTube or your website.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel

S3E14 - The red tape trap

Red tape: excessive bureaucratic processes. As organizations grow, the amount of red tape increases significantly and quickly turns into a massive handicap. Especially for marketers. Marketers need freedom in order to move fast and respond to changes in the market. Your mission as a marketer? Avoid the red tape trap at all costs. But how?

In this week’s episode, Max and Jonas dive into how having zero red tape is actually a massive growth driver. They discuss which red flags signal that your potential to move fast at risk. Additionally, they outline how you create a culture of marketing autonomy and give examples of the costs of red tape.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel