In the horse world, "aesthetic" only gets you so far. When you’re miles deep in the saddle or preparing a foal for the longe line, you need gear that survives the sweat, the dirt, and the daily grind. On today’s episode, we’re sitting down with two powerhouse female entrepreneurs who stopped waiting for the perfect product and decided to build it themselves.

Whitney Lloyd, founder of MarkWest Denim, joins us to share her journey of creating the ultimate American-made riding jean. After years of frustration with denim that couldn’t keep up with the demands of a rider’s lifestyle, Whitney took the leap into manufacturing to prove that "premium" and "performance" belong in the same sentence.

We also talk with Jessica Hanes, the founder of The Longe Line Lady. What began as a personal passion for breeding and the longe line class quickly evolved into a thriving business. Jessica opens up about the financial realities of the show industry and how she turned a need for high-quality, functional rope gear into a brand trusted by horsemen across the country.

In this episode, we dive into:

• Identifying the Gap: How to know when your "frustration" is actually a business opportunity.
• American-Made Standards: The challenges and rewards of keeping production close to home.
• The "Horse Girl" Hustle: Balancing the passion for the animal with the logistics of a growing brand.
• Building from the Ground Up: Practical advice for equine enthusiasts looking to launch their own ventures.

Whether you’re a weekend rider, a seasoned breeder, or an aspiring entrepreneur, this conversation is a masterclass in turning passion into a profession.

• MarkWest Denim
• The Longe Line Lady

Hosts: Ashley Winch and Cat Guenther

Sponsored by our friends at Farnam: Endure Gold Killer Fly & Mosquito Control

A special KY Three Day episode. We are joined by the amazing Max Corcoran to get a sneak peak at the field for this weekend. We all know that shopping is a major part of the KY Three Day experience and John Nunn, formally of Bit of Britain, tells us about his decades selling at the park and how it changed over the years.

HORSES IN THE MORNING Episode 3930– Show Notes and Links:

• Hosts: Jamie Jennings of Flyover Farm and Glenn the Geek
• Jamie and Glenn's Amazon Store
• Title Sponsor: WERM Flooring
• Pic Credit: Defender Kentucky Three Day Event
• Guest: John Nunn of Nunn Finer Products
• Guest: Max Corcoran
• Additional support for this podcast provided by: US Rider, Equine Network and Listeners Like You

Time Stamps:

• 00:00 - Kentucky Three-Day intro & Kentucky Horse Park history
• 05:39 - Jamie’s horses: Craigslist Carl & Amigo paddock story
• 11:35 - Man o’ War statue & horseshoe auction obsession
• 18:00 - Guest: super groom Max Corcoran on heading to Kentucky
• 20:00 - What makes Kentucky special & memories from early years
• 24:45 - Horses and riders to watch this year
• 27:41 - Course walks, shopping, food and donuts at Kentucky
• 32:42 - History of the first Kentucky Three-Day / World Championships
• 35:21 - “Where Are They Now?” – Guest John Nunn (Bit of Britain / Nunn Finer)
• 43:12 - Tack of the Day origin story
• 52:57 - Kentucky winners trivia: riders, horses, mares vs geldings

Technology is making huge advancements for horses and Greg Giles from Cavallo Hoof Boots talks about a hoof boot that revolutionizes how we look at a horse's soundness and movement. We do our first look at the KY Derby hopefuls and Equine History takes us on a very famous ride. Plus, some Realli BAD Adz. Listen in….

HORSES IN THE MORNING Episode 3929 – Show Notes and Links:

• Hosts: Jamie Jennings of Flyover Farm and Glenn the Geek
• Jamie and Glenn's Amazon Store
• Pic Credit: Cavallo Hoof Boots
• Guest: Greg Giles of Cavallo Hoof Boots
• Prize: Tail Care Toolkit from TailCinch™
• Prize: A $100 GC from the Equestrian Chocolate Company
• Additional support for this podcast provided by: Equine Network and Listeners Like You

Time Stamps:

• 00:48 - Ulcer meds & GastroBIM discussion
• 04:34 - Daily Whinnies
• 05:25 - Horse & Hound donations & new horse Liam
• 06:51 - Early Kentucky Derby contenders
• 14:49 - Continental partnership origin story
• 18:56 - Sensor hoof boot gait analysis tech
• 22:02 - Vet/elite use & global rollout plans
• 27:42 - Equine history
• 32:49 - Really Bad Ads
• 52:23 - Land Rover Kentucky trip & influencer tour