In this episode of The Ride, Nichole sits down to talk with reining professional Ben Beckett to discuss growing up in the industry, and qualifying for The Run For A Million in Las Vegas for the first time.

This Episode of The Ride is brought to you by Farnam Endure Gold Killer Fly & Mosquito Control.

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We want to hear from you! Email Nichole and Emily at HorseandRider@equinenetwork.com if you have any questions or comments.

In the horse world, "aesthetic" only gets you so far. When you’re miles deep in the saddle or preparing a foal for the longe line, you need gear that survives the sweat, the dirt, and the daily grind. On today’s episode, we’re sitting down with two powerhouse female entrepreneurs who stopped waiting for the perfect product and decided to build it themselves.

Whitney Lloyd, founder of MarkWest Denim, joins us to share her journey of creating the ultimate American-made riding jean. After years of frustration with denim that couldn’t keep up with the demands of a rider’s lifestyle, Whitney took the leap into manufacturing to prove that "premium" and "performance" belong in the same sentence.

We also talk with Jessica Hanes, the founder of The Longe Line Lady. What began as a personal passion for breeding and the longe line class quickly evolved into a thriving business. Jessica opens up about the financial realities of the show industry and how she turned a need for high-quality, functional rope gear into a brand trusted by horsemen across the country.

In this episode, we dive into:

• Identifying the Gap: How to know when your "frustration" is actually a business opportunity.
• American-Made Standards: The challenges and rewards of keeping production close to home.
• The "Horse Girl" Hustle: Balancing the passion for the animal with the logistics of a growing brand.
• Building from the Ground Up: Practical advice for equine enthusiasts looking to launch their own ventures.

Whether you’re a weekend rider, a seasoned breeder, or an aspiring entrepreneur, this conversation is a masterclass in turning passion into a profession.

• MarkWest Denim
• The Longe Line Lady

Hosts: Ashley Winch and Cat Guenther

Sponsored by our friends at Farnam: Endure Gold Killer Fly & Mosquito Control

This week’s Practical Horseman Podcast episode, sponsored by Dechra, is with eventer Tommy Greengard. We talked to Tommy in spoke in early April after his 1-2 placing in the Galway Downs International CCI4*-S.

To give you a little more background on Tommy, he started riding at the age of 6 at a local dressage and eventing barn in Malibu, California, training with Robyn Fisher. While attending the University of California, Berkeley, he began training with Andrea Pfeiffer. After graduating with a degree in environmental science in 2021, Tommy decided to become a full-time trainer at Pfeiffer’s Chocolate Horse Farm in Petaluma, California.

In recent years, he has amassed several top placings with his horses. In 2022, he won the USEA Young Event Horse West Coast 5-Year-Old Championship with That’s Me Z. Two years later, the pair competed in the FEI Eventing World Championship for Young Horses in the seven-year-old CCI3*-L division, finishing in 16th place. Fast forward to 2025, Tommy won the Aspen Farms CCI4*-S with Joshuay MBF and the CCI3*-S with Balladeer Kilbrackens Lad. Later in the year, Tommy and That’s Me Z won the $60,000 Adequan® USEA Advanced Final at the USEA American Eventing Championships.

In our discussion, Tommy talks about what he enjoys about eventing, his training philosophy, how he handles disappointment and more.

Every horse deserves to feel their best. That’s why veterinarians trust Dechra Veterinary Products—a global leader in equine health. From joint comfort and mobility to reproduction, skin and eye care, and essential fluid therapy, our solutions support horses through every stage of life. When your veterinarian recommends Dechra products, you can be confident your horse is receiving high-quality, proven care. Because at Dechra, we’re dedicated to helping your horse live healthier, longer, stronger.

Thanks to Dechra for our coverage of the 2026 Defender Kentucky Three-Day Event. It includes lead-up events, rider interviews, competition reports, horse spotlights, photos, videos and more.