Danielle sits down with Beth Brennan, founder of Sharp Margins, a bookkeeping firm built specifically for med spas and injectors. Beth has never onboarded a single client with clean books, and she explains why the aesthetics industry breaks most accountants: it is cash pay, not insurance, with memberships, deposits, and patient credits that general bookkeepers do not know how to track.

They get into the Stripe gap that quietly triggers IRS audits, why the treatment you think is your moneymaker might be losing money, and how memberships can leave you upside down without it showing anywhere on paper. Beth breaks down the numbers every owner should check monthly, what your cost of goods sold should actually be, how to price laser treatments when the device sits on your balance sheet instead of your P&L, and why pricing off your neighbor's website is a trap.

She also shares her take on publishing prices, why she thinks transparency plus education wins, and what a $250 microneedling session tells her that a patient may not realize they are agreeing to.

If you are booked solid and still wondering where the money went, this one is for you.

You can find Beth at sharpmargins.com, on Instagram @sharp_margins, and on LinkedIn under Beth Brennan.

Be sure to follow @getclearbeauty on Instagram and TikTok to learn more about your favorite aesthetic treatments!

You can also find a provider near you at www.getclearbeauty.com.